Our Path - Dharma
Aparigraha
Non-Excess
In a world of mass consumption, we practice non-excess. Our Made-to-Order model crafts only what is needed, eliminating waste and creating a wearable artifact that is intentionally and singularly yours.
Saucha
Purity
We value purity in our materials. We use certified natural fabrics and organic, plant-based dyes to ensure what touches your skin is clean and natural.
Ahimsa
Non-Harming
We commit to non-harming in our ethical supply chain. Fair wages, deep respect for the artisans, and our processes are chosen for their gentle impact on the earth.
Sevā
Selfless Service
We believe in active care. Our impact programs, from the Ganeshpuri Food for Girls Program to the Rajasthan Reforestation Project, are our compassion in action.
Svadhyaya
Self-Study
We design for 'reflective consumption,' inviting you to consume mindfully, connect with the 'why' behind your wardrobe, and transform consumption into self-study.
Shanti means peace.
Chola means garb.
Yogis say this body is a chola for the soul.
Two Fabrics, One Intention
Lightweight. Fluid. Pure cotton against the skin — breathable and sheer. It lets the body breathe and light pass through, softening gently over time. Perfect for warm, sunny days and moments of stillness.
Woven with both strength and softness. Carries the comfort of linen with the lightness of cotton. Drapes with quiet structure, yet feels fluid on the body. Ages beautifully, softening with every wear. Ideal for breezy days and summer evenings.
100% Cotton
Linen Cotton
